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It's certainly hard to imagine them really catching on in the early 50s, an age dominated by schmaltzy crooners, folk purists and show tunes.

Under it all, though, as one schmaltzy cliché follows another, this becomes more the glorification of beauty than the real thing.

“Clichés about us don’t interest us, and the French are not very schmaltzy.”

He soon joined the program, with its bubbly brand of schmaltzy Champagne music.

The director, often simplified as a schmaltzy optimist, also has a dark side.