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Scottish Scran, a website that celebrates Scottish food, claims it receives more requests for morning roll recipes than any other type of food.

Mr Kitchin, 44, runs Michelin-starred restaurant the Kitchin and gastropub Scran and Scallie, both in Edinburgh.

“I’ve always wanted to open a chippy called Woo Tan Scran because the name is hilarious. I never thought it was actually going to happen.”

Next up for your delectation is Mad Men, a show which, though a little more circumspect in its culinary tastes – it’s hard to imagine Don Draper shovelling down lobster linguine in the manner of Tony Soprano – still takes its scran, and the accompanying beverage to wash it down with, very seriously indeed.

Scran, skran, n. broken victuals: refuse—also Skran.—n.