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Sheuch, grandson of the Freedom Party's co-founder, is a political heir of far-right leader Joerg Haider and rose to power when Haider died in a 2008 car crash.

Sheuch, Sheugh, shōōh, or shyuh, n.

"Has he to be put in the heather, and die maybe in a sheuch like a braxy ewe."

There had come over all my spirit a kind of dwam, so that at times my head seemed as if it were stuffed with wool; what mattered was of no account, even if it were a tinker's death in the sheuch.

To SHEUCH, v. to place plants in the earth before they are planted.