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The shoppers and businesses I've been speaking to are understandably feeling very shocked.

Bruce Winder, a retail analyst in Toronto, also says that for some shoppers, the convenience of live shopping might be too attractive.

US shoppers could very much be the frontline casualties in this trade war, blighted by higher prices and less choice, regardless of the president's rhetoric.

Meanwhile, inside the Walmart, shoppers were mostly focused on the food aisles.

Younger shoppers tend to be more concerned about the environment, he said, and are drawn to brands with sustainability initiatives such as H&M and Zara.