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Which is why the European Commission says it also wants to focus on matters it can control - if EU capitals agree - and that is reducing internal barriers within the EU single market.

As the biggest single market in the world, the EU can hurt the US - targeting goods and services, including 'big tech' like Apple and Meta with counter-measures.

Goods manufactured there have barrier-free access to both the EU single market and the UK market.

The Brexit deal for Northern Ireland, the Windsor Framework, effectively keeps it inside the EU single market for goods.

That could leave Northern Ireland caught in the cross-fire as, under the Windsor Framework, it remains in the EU single market for goods.