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"On one hand, we now celebrate things like being super curvy or having a tiny waist or a big bum, and that's great because it's not size zero," she says.

Diamandis has been working in the industry since 2008, when being a size zero was still a toxic ideal - however, she just thinks society has switched one set of body standards for another.

Going beyond the trend of showing models who are more than a size zero Jurrien made his entire collection either one size fits all or adjustable.

I can't steal her clothing because she's a size zero and I'm a size 16.

Mr Ramani says "it's alright if people want to be size zero because they want to look a certain way, but it's not an idea that should be imposed on others".