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The show, by the well-known fashion brand Shivan & Narresh, was held last Friday at a ski resort in Gulmarg to display their skiwear collection.

It's not surprising that scenic Gulmarg - one of India's few skiing destinations and a favourite with tourists - was the choice of venue for a show highlighting a skiwear collection.

A story of re-emergence, told in crazy, couture-scaled skiwear.

It was only after alpine skiing debuted at the Olympics in 1936 as a standalone event that skiwear went from lumpen to more streamlined.

For instance the Moncler Genius series, which was first debuted at Milan fashion week in 2018, instead of having one creative director at the helm of the skiwear brand invites multiple creative directors to work for the brand on a rolling basis.