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Next came an ergonomic footwear line, FitFlop; and then Soaper Duper, a vegan bath and body products label.

“I try to talk to every soaper I come across,” he said.

The soaper said the best compliment he can receive is the positive feedback he gets from happy customers.

He calls himself a “soaper,” and he hand makes bars of soap that incorporate many local ingredients, from beers and wines, to oats and honey.

Both she and Soaper called it the greatest honor to be recognized by National Geographic.