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He had a business empire built on sugar, soft drinks, oil and arms, and was a close friend of the president at the time, Ali Abdullah Saleh.

“Well, in Denmark, I’d say follow the Danish food-based dietary guidelines. Those guidelines say eat less meat, avoid soft drinks, and drink water instead.”

While drinking tree sap does not immediately sound appealing, Canadian producers are hoping that it will be the next must-try soft drink around the world.

Common examples of UPFs include breakfast cereals, packaged snacks, soft drinks, candy and flavored yogurts.

Andrew Thornton KC, for Britvic, said in written submissions that the company was "the largest supplier of branded still soft drinks and the number two supplier of carbonated soft drinks in Great Britain".