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American Riviera Orchard enjoyed a brief celebrity-focused soft launch ahead of its intended debut last year.

This is something of a soft launch of post-leadership McConnell, who said that he’ll have more “latitude” in the final two years of his Senate term to speak his mind.

The social media trail for American Riviera Orchard evokes a sense of the couple's home in California - and this soft launch for the jam show pictures of the jars in a sunny basket of lemons.

If you didn’t “soft launch” on Instagram, if your friends never mingled, did it happen?

During a soft launch in December, it was difficult for many people to access the form.