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Founded by South Korean husband-and-wife team Do Won Chang and Jin Sook Chang in 1984, Forever 21 grew into a prominent name in fashion by the mid-2000s and helped popularize the concept of fast fashion in the U.S.

Forever 21, founded in 1984 by Korean immigrants Jin Sook and Do Won "Don" Chang, once reigned supreme in youth fashion retail.

Do Won Chang was 30 years old in 1984 when he and his wife, Jin Sook Chang, opened a shop in the Los Angeles neighborhood of Highland Park and called it Fashion 21.

Husband-and-wife team Do Won Chang and Jin Sook Chang owned the business until its bankruptcy in 2019, when the intellectual property and trademark were sold to brand management firm Authentic Brands.

The company Sook, founded in 2019, took a very different approach by building an empire of 13 dedicated pop-up spaces, with sites in major UK cities including London, Liverpool, Leeds and Edinburgh.