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The party slaughtered 15 cows and brewed traditional sorghum beer to "appease the ancestors".

Throughout the day men slaughtered an estimated 50 cattle, while women cooked the meat and other foods and brewed traditional sorghum beer for the celebratory feast.

In the fair-like atmosphere, others bargained over items ranging from bicycles to sorghum beer as music blared from loudspeakers.

Diageo will be taking full control of United National Breweries, which will give them complete access to South Africa’s sorghum beer business.

International brewers such as Heineken have started to experiment with sorghum beer, a cheaper brew that is strangely popular in Africa and China.