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Sternson, who had a family member lose a farm in the fires, said his support team risked exhaustion due to “the time it’s been going for”, particularly since some staff were personally affected.

ARQ, meanwhile, is pushing ahead with its goal of taking the product Australia-wide and Sternson said it has been approached by other states.

ARQ has already replicated the system in smaller South Australia state, but CEO Tristan Sternson said the app is up for sale amid a company-wide restructure.

“There are a lot of interesting areas for appetite in the brain. This paper makes the case that these neurons deserve additional attention,” says Scott Sternson, a neuroscientist at the Howard Hughes Medical Institute's Janelia Research Campus in Ashburn, Virginia.

So the approach would require a delicate tap on the appetite brake, Sternson says, “not slamming on it full-force.”