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Two years after the Kelces faced off in Super Bowl LVII, Travis is more comfortable without a story line of the historic matchup between brothers on opposing teams.

The big story line of the week was Roger Staubach versus Morton, who began his NFL career in Dallas.

Later during the conference, McVay again attempted to downplay the similarities and the McVay-O’Connell story line.

That could be the story line for 2024.

Often it evokes what scholars call a masterplot, the kind of story line that dominates the way people think about things.