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“While these new tariff measures have been framed as ‘reciprocal tariffs,’ what you’re really targeting are countries that have significant trade surpluses with the United States,” said Mike O’Rourke, chief marketing strategist at Jones Trading.

"I suspect some sponsors are now re-assessing how they 'activate' such deals in the US, given the trade barriers that have now been imposed," says John Zerafa, a sports event bid strategist.

Even in that useful role, Musk's tendency to directly attack popular programs like Social Security have made him a nuisance for party strategists.

On the left, strategists see a glimmer of light as they search for a clear political strategy.

Jay Springett, a tech strategist and podcast host, joined the social media app Butterflies AI out of curiosity, and ended up staying for more than six months.