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I shall use all these terms interchangeably, because they have become synonymous.

Pompeo said she felt pressure to prove she could branch out from the character she had become synonymous with and that, like her, the creatives of “Good American Family” took a risk.

Versace is also an embodiment of the fashion house she has built - always seen in brightly coloured prints that are synonymous with the brand and platinum blonde hair that means she always stands out.

“When you’re so synonymous with a brand, it’s a careful balance and it’s almost reached a tipping point.”

It's a perfect day to be high over the River Thames when I join Julia for yet another turn on the observation wheel now synonymous with the London skyline.