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For the upcoming tour, he's playing it back-to-back with a new tear-jerker, Northern Lights, that dives even deeper into heartbreak.

Set to Richard Ashcroft's 1990s track Sonnet, the ad is a "real tear-jerker" and suggests the retailer wanted to "return to its roots", analysts said.

And he shows his students a 1935 Bette Davis tear-jerker called “Dangerous,” about an on-the-skids actress who wants to marry the kind man who restored her to health and talent.

The certified tear-jerker, with a reference to Monroe’s Woods Creek Road, was written for a close relative who died a few years ago, Boone explained from the stage, and made for one of the most potent moments of Friday’s show.

“Nowhere Special” is an unusual, and unusually understated, parental tear-jerker in which a father prepares for the loss of his young son.