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One mural even steps on this column’s theme: “Venice Kinesis” features a roller skater posed like the Roman goddess of love in the Boticelli painting “the Birth of Venus” with a speech bubble reading: “HISTORY IS MYTH.”

There’s bound to be a lot of looks inspired by Botticelli’s “The Birth of Venus” as well.

Two climate activists on Tuesday targeted Botticelli’s masterpiece “The Birth of Venus” hanging at Florence’s Uffizi Gallery, attaching images of recent flood damage in the Tuscany region on the protective glass.

Any use of an iconic image like the “Birth of Venus” risks striking a cultural nerve, marketing experts say.

Armando Testa group, the advertising agency that conceived the tourism campaign, characterized the figure of Venus from Botticelli’s “The Birth of Venus” housed in the Uffizi Gallery in Florence as “one of the best-known women in the world” and a good way to represent Italy.