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Wade wore a customized Dsquared2 suit and white bow tie he designed himself from Tie Bar’s wedding collection.

The designer himself is wearing a wool cardigan and a wool vest, in slightly different shades of flinty gray, the latter of which is buttoned over a white oxford shirt and gray tie, held in place with a squat silver tie bar.

Younger shoppers, in particular, have flocked to more accessible competitors such as Suitsupply, Tie Bar, Bonobos, even J. Crew, which specialize in more modern styles.

Isom Johnson said brides can keep little secrets simpler through a tie bar, for example, with words of love on the back, or a private sentiment sewn into a seam of a dress.

Ms. McKenna, who is a graphic designer, took her then-boyfriend, John McKenna, a 34-year-old bartender and bladesmith, on a trip to New Mexico, where she proposed to him with an engraved tie bar.