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At a neighborhood barbecue, other women speak in an unfamiliar vocabulary: “Do you need a Boppy? A binky? Do you have a Tommee Tippee? A Boon Orb?”

Last week, in an attempt to normalize the “whole new world” of breastfeeding, bottles and pumps, the baby products company Tommee Tippee began circulating upbeat ads that showed a variety of nursing women amid a montage of fruits, basketballs and other stand-ins for bosoms.

“Make no mistake: The loss of more than 5 percent of the world’s supply is a supply emergency,” said Bob Tippee, chief editor of Oil & Gas Journal.

“That is the band where neither consumers nor producers are hurt,” said Bob Tippee, editor of Oil & Gas Journal.

“They have been cautious because back in 1997, it increased production just as the Asian financial collapse was happening,” Tippee said.