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The slim, soft-spoken, but hugely popular Mr Attal has already won praise for empathising with a distraught tobacconist whose business was flooded in northern France.

According to ACT, tobacconists systematically refrain from asking for proof of age.

School-age children were being supplied with e-cigarettes through friends or "dealers" inside and outside school, or from convenience stores and tobacconists, the report said.

She’s not permitted to buy one there on Sundays, she’s told, but the tobacconist gives her one anyway, which she stashes under her coat.

The well-known Swiss tobacconist Davidoff of Geneva introduced them to the world and now more than two million a year are sold.