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"This is a very dangerous idea," said Dines Mikaelsen, a tour operator who was born and raised in Tasiilaq, east Greenland.

A family who spent their life savings on a holiday to Lapland were left "stressed and disappointed" after the tour operator failed to cancel their trip due to a lack of snow.

As such, a recent decision by the Canadian tour operator, Sunwings Vacations Group – one of Cuba’s leading travel partners – to remove 26 hotels from its Cuba portfolio is a blow to the island’s struggling tourism industry.

With tourism now the island’s principal economic motor, and the main source of foreign currency earnings after remittances, that an important tour operator is pointing its customers towards other countries’ beaches over crumbling energy infrastructure is a real concern.

Yet as tour operator Sunwings’ decision to step back shows, some tourists are finding it hard to appreciate Cuba during its energy crisis, especially if it’s about to be exacerbated by a hostile administration – and Secretary of State – in Washington.