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No EC titles survived the purge except Mad, which escaped the Comics Code by expanding its trim size to become a “magazine”—and this new, adaptable hybrid format was the key to its longevity.

“We couldn’t fit all the baking that should have been in there,” Nilsson says, “but, at that trim size, the book could not have possibly been any bigger.”

“We are happy that schools will be able to acquire our trade edition of ‘To Kill a Mockingbird’ — a superior reading experience, with its larger trim size and greater durability — at the lower price they have become accustomed to,” Michael Morrison, the president and publisher of HarperCollins, said in a statement.

Mass-market trim size, e-books, experimental pricing: These are all trends that romance came to first, so it just makes sense that excellence in self-publishing exists here.”

The real thing I wanted from this book was the jackets to be the actual size they were designed for; which is why the trim size is the size of the books I designed.