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"We need to 'tropicalize' it and make it fit for the Mexican market and regulation," Santander's Mexico country head Felipe Garcia told Reuters in an interview, adding that because the digital bank already operates in Argentina and some European countries the operation will not be starting from scratch.

He found an agent and an editor and recalled telling them point blank: “‘Thou shalt not tropicalize my a—.’

"They will have to tropicalize their business model to take on those challenges."

It was my revolutionary intention in Palm Latitudes to rearrange the language, to tropicalize and feminize it.