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“Fundamentally, this is all about the algorithm,” Claire Wardle, an associate professor at Cornell University and a leading expert on misinformation and user-generated content, told Slate.

Teleperformance replied that its moderators "work diligently to tag and flag user-generated content based on community standards and client guidelines" and that its clients' systems are not set up to allow Teleperformance to remove offending material or report it to law enforcement authorities.

"Social evidence or proof, in the form of user-generated content and glowing reviews, accelerates the spread of the dupe economy, creating a cycle where participants feel empowered to seek out and share high-quality, less-expensive products."

He has previously said he wants to change Section 230, a law that shields platforms from liability for user-generated content, so platforms only qualify for immunity if the companies “meet high standards of neutrality, transparency, fairness and nondiscrimination.”

Dead Internet Theory—the idea that the better computers get at mining and mimicking user-generated content, the harder it becomes to distinguish bots from humans, leading inevitably to bots, not humans, writing everything online.