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In 2020, independent Vermont Senator Bernie Sanders stole the show with his utilitarian coat and patterned mittens - a gift from a constituent - that went viral for their contrast to a day of pomp and circumstance.

And this is the problem that we promote this utilitarian “me first” sort of attitude on the left, and we've just been colonized by the right wing ways of thinking.

"So it’s almost paradoxical that these are utilitarian goods," Josh Clarkson, a professor of marketing at the University of Cincinnati, told The Washington Post.

Other household products have similarly transcended their utilitarian roles to become pop culture icons.

"This is not about some Machiavellian politics or some utilitarian calculation about an election," he told the crowd.