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The head of the national horsemeat butchers' association, Eric Vigoureux, said the whole industry should not be held responsible for the behavior of a few rogue traders.

"I had a lot of feedback from horse butchers all across the nation, saying that there were a lot of clients last week," Vigoureux said, estimating sales were up between 10 and 15 percent nationwide since the scandal erupted.

"It's true, there is a pick up in trade, we worked a bit more last week because our clients speak more freely about horsemeat now," said Eric Vigoureux of Interbev Equins.

"With the scandal, in offices and on the workplace everybody is talking about it, so those who normally buy it feel less guilty and recommend their butcher," Vigoureux, who is a working horse butcher near Bordeaux, southwestern France, said.

“Horsemeat is part of our culinary heritage, like snails and frogs legs and we’re very proud of it,” says Eric Vigoureux, president of the FrenchAssociation of Hippophagist Butchers.