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Since the release of his album last summer, the Maine-raised singer has settled into a new pocket of fame — with TikTok virality and obsessed fans around each corner.

Being the subject of constant internet bullying and death threats, the accidental virality made her into a rather “scared, apprehensive and paranoid” person.

Experts have underscored how, with the entertainment landscape exploding, digital content creators often feel compelled to push the envelope - even if it means resorting to the risqué and lewd - just to gain views and virality.

Despite appearing for only a couple of minutes onscreen, she likens the scene’s virality to the sensation of a popcorn kettle, which randomly starts popping under pressure.

He was tasked with cutting together the company’s TV broadcasts into bite-size, BuzzFeed-style clips designed to juice virality.