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While Shakespeare drew strength from literary tradition, Bate emphasizes that the playwright’s fundamental view of life was irreverent, even — to use a current vogue word — disruptive.

“Global” is another vogue word riding high.

Shapiro notes that “equivocation” — “concealing the truth by saying one thing while deceptively thinking another” — had recently emerged as a vogue word since Catholics were encouraged to employ its ruses when under oath.

Mr Kerry and Mr Lavrov have announced a plan to organise an international conference on Syria The vogue word "game-changer" has been heavily overused in recent months.

Photograph: Bob Sacha/ Corbis The "cloud", an increasingly vogue word, seems an apt if inaccurate description of the .