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Andreas Neef, a development professor and tourism researcher at the University of Auckland in New Zealand, suggested one solution might be to promote organized “voluntourism.”

“Voluntourism” activities include weekly beach cleanups.

“We’ve changed our communication strategy from promoting the island to helping manage guest expectations for the next 12 months,” said John Lai, the chief executive of the chamber, which is now encouraging visitors to sign up for “voluntourism” options like helping to clear trails at the nature reserve or clean debris from the beaches.

It’s interesting in that it touches upon a recent trend toward voluntourism but in a less expected way.

“When is it more ethical to not go and when is it responsible to go?” said Claire Bennett, co-founder of Learning Service, a voluntourism company, who lived in Nepal during the 2015 earthquake.