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At Joy, also in Maryland, executive pastry chef Genesis Flores has put ube soft serve on the menu, coupled with salted peanut caramel, lemon-ginger syrup, honeycomb toffee, bee pollen and wae pieces.

WAE, which calls itself "a world-leading technology and engineering business", was set up in 2010 by the Williams grand prix team to develop low carbon technology for vehicles.

The Perth-based miner said it plans to use WAE's battery technology to power its freight trains, heavy industrial equipment and haulage trucks.

“Following the sale of WAE at the end of 2019 we began a refinancing process,” deputy team principal Claire Williams, daughter of founder Frank, told motorsport.com.

The strip, a result of a collaboration between WAE, the offshoot of the Williams F1 team, and Aerofoil Energy, may look simple, but it could save supermarkets millions in refrigeration costs.