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Now in its 19th series, criticism of The Apprentice falls "like water off a duck's back" these days, he said.

"It's like water off a duck's back really, the way he just sort of takes it all in his stride," sports psychologist and former women's world number one darts player Dr Linda Duffy told BBC Sport.

He said that criticism - including "the politics of noisy performance, the weak and cowardly fantasy of populism" - was "water off a duck's back" to him.

My club lose so often now though that a defeat is like water off a duck's back whatever the time and/or day.

“But that’s water off a duck’s back. One year you are the villain, then next year you are a hero.”