WHERE'S THE BEEF? Definition & Meaning

where's the beef?

Also, what's the beef ? What is the source of a complaint, as in Where's the beef? No one was hurt in the accident . This usage employs beef in the sense of a “complaint” or “grudge,” also appearing in the phrase have no beef with , meaning “have no quarrel with.” [ Slang ; late 1800s]
Where is the content or substance, as in That was a very articulate speech, but where's the beef? This usage was originally the slogan for a television commercial for a hamburger chain attacking the poor quality of rival chains. (1984) The phrase was almost immediately transferred to other kinds of substance, especially in politics.

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You might be old enough to remember the famous "Where's the Beef?"

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Consumers wondering “where’s the beef?” will now be able to buy Wendy’s chili in stores thanks to a partnership between the fast-food chain and food maker Conagra Brands.

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“Him being on the streets of Kyiv struck a real chord and demonstrated the support they wanted to see. But the elite are still asking, where’s the beef?”

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Without something concrete to point to, the public has every right to ask: Where’s the beef?

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"What's the expression – 'Where's the beef?' I need some beef."

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where's the beef?

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