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Ledbetter remembers when everything was on wine’s side: There was the so-called Judgment of Paris in 1976 when French oenophiles, in blind tasting, chose Napa as tops for both red and white wines.

Once the Red Stitch owners wanted to host dinners and events featuring their wines, they realized they didn’t want to serve someone else’s white wines.

"I had white wine just dripping down my Welsh face."

It was accompanied by English sparkling wine and Italian red and white wines.

The Australian red and white wine components are shipped in bulk to the UK, where they are blended with wine from France's northern Rhone and Roussillon regions before bottling.