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wow factor

noun

  1. informal.
    a striking or impressive feature
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Senior judge Mike Holling described the kebab pie as having an excellent overall bake and presentation, amazing pastry, a filling which was tasty and well-seasoned, that "definitely had the wow factor".

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As well as making them more affordable, he has a design suggestion: "A wig that can create a wow factor."

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And yes, there’s a “Wow” factor to it.

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“I’ve never considered myself an artist at all. I can’t draw a picture to save your soul. But with chocolate, you can just about do anything you can think of, or dream of, as long as you know how to temper it. ... It’s passion. It’s magical. It’s a ‘wow’ factor.

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"But the reality is they don't. They're not looking for gay dinosaurs and trans ducks to teach their children morality. They want wholesome values and morals to be taught to their kids by people that they trust. And that's why I'm so excited about our show. Because it gets to the heart of the kinds of values parents are trying to teach their kids at home and this show is going to reinforce those values while keeping the ‘wow’ factor of the entertainment."

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