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For years, the packs contained temporary tattoos of brand mascot Yipes the rainbow zebra that kids could apply to their arms, legs and faces; gum chewers often joked that the tattoos lasted far longer than the gum’s flavor did.

Yipes also had a minor cult following, especially once the company coined “Yipes! Stripes!” as a commercial catchphrase.

The gum could be found on eBay, where one seller was offering a dozen packs for $189 alongside other Fruit Stripe paraphernalia, including T-shirts, coffee mugs and vintage posters featuring a grinning Yipes the Zebra.

Yipes the Zebra emerged as the dominant mascot, with every gum wrapper doubling as a Yipes temporary tattoo.

The tattoos depicted Yipes in active poses, such as skateboarding, playing baseball or eating grass.